Aerin Lauder, Estee Lauder‚Äôs granddaughter, founded her lifestyle brand in 2011 and has since been popular for her cosmetics, home items, jewelry and purses. The house is expanding their offer to include perfumes and is launching five of them in 2013. – Gardenia Rattan, Amber Musk, Lilac Path, Ikat Jasmine, and Evening Rose will launch in November. The creator wanted to provide a scent for each mood and time of year.
All fragrances were developed with assistance by Firmenich perfumers. The collection was inspired by fabrics that Aerin uses in her creations. Even the outer boxes feature fabric designs from Lauder‚Äôs line. Each bottle is crowned with a differently colored stone that incorporates the color of one of the ingredients in the perfume ‚Äî green for Gardenia Rattan, pale brown for Amber Musk, pink for Lilac Path, white for Ikat Jasmine and purple for Evening Rose.
Inspiration behind Lilac Path is the lilac bush which blooms at her late grandmother Est√©e Lauder‚Äôs summer cottage. The perfume blooms with galbanum, creamy jasmine lactones, angelica seed oil and orange flower. The carton is decorated with design, ‚ÄúMarila,‚Äù which combines two unique designs to create a signature batik. The fragrances arrive on the market in November 2013 and will be available for purchas as 50 ml eau de parfum spray.
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